Flagship studio

Board-Ready App Metrics

From product telemetry to a pack a chair will actually read. Eight critique sessions, one dictionary, and a weekly ritual you can take back to the floor.

Typically delivered as Operating Table (live, 6 weeks) or Morning Brief (recordings). Informational fee: ฿42,000 / ฿18,500. See fees.

Workshop participants around a table with notes and laptops

What you leave with

  • A one-page spine for your next board appendix
  • An exception log with owners and next-check dates
  • Written definitions for activation, retention, and active
  • A weekly operating review agenda that fits a Thai work week
  • Language to refuse vanity DAU slides without sounding hostile
  • A redlined sample of your own pack, not a generic template dump

Who should sit

Product executives, GM-level app leads, and the chief of staff who actually builds the pack. You need an existing analytics function. If nobody in your company can pull a cohort, this studio will expose that gap — it will not close it.

English is the working language. Thai-language facilitation can be arranged for Board Chamber only, as a separate line.

Modules

  1. What a board actually reads. Page order, attention spans, and why appendix B is often the only honest document in the room.
  2. Metric selection under time pressure. Choosing seven numbers when the warehouse offers two hundred.
  3. Exception reporting versus wallpaper. Writing a watchlist that names owners instead of colours.
  4. Cohort stories without drowning the room. Month-two paid retention, reactivation, and when a curve is just seasonality.
  5. Commercial translation. Engagement into contribution-margin language a CFO will not dismiss.
  6. The weekly operating review ritual. Agenda, pre-reads, and the Thursday cadence many Bangkok teams prefer.
  7. Building a metric dictionary the org will keep. Governance after the re-org, not a wiki nobody opens.
  8. Live critique of a sample appendix. Your pack, redlined in the room. Bring a redacted version if you must.

Instructor

Portrait of Kritsada Hale, programme instructor

Kritsada Hale

Former head of product operations for a SEA super-app portfolio, now the lead facilitator at Agent Servicecore. Kritsada spent seven years turning warehouse extracts into regional CEO packs, then got tired of watching good analysts blamed for bad board meetings.

He teaches the flagship studio and most Board Chamber sessions in Bangkok.

Informational pricing

Morning Brief (recordings + templates) is listed at ฿18,500 per person. Operating Table (live cohort, six weeks, nine seats) is listed at ฿42,000. There is no payment form on this site. Write to the desk to hold a seat. Full fee notes and refund terms.

Questions we actually get

Do you teach SQL, Looker, or app instrumentation?

No. This programme does not teach SQL, Looker, or how to instrument an app. You need an existing analytics function. We teach executives how to read reporting and how to demand better reporting. If you lack that function, we will say so on the first call rather than sell you a studio you cannot use.

Can I send a deputy instead of attending myself?

Yes, if the deputy actually builds or presents the pack. Sending someone who only “coordinates slides” usually wastes a seat. Several CPOs send themselves for modules 1–3 and a chief of staff for the rest.

Is the homework heavy?

Plan for three to four hours a week on Operating Table. Morning Brief is lighter and lonely — you will not get live critique. Alumni have noted the live load is real; see the mixed note on the alumni page.

Do you run this outside Thailand?

Operating Table is usually remote-friendly across SEA time zones. Board Chamber is happiest on-site in Bangkok. We do not currently run public cohorts in Europe or the US.

From people who sat the studio

“Exception reporting is the piece I still use every Thursday. I stopped defending green tiles and started naming the one iOS checkout drop. That is the whole job, really.”

Nattaporn Saelim, VP Product — Board-Ready App Metrics, 2025

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