When DAU stops helping
Daily active users remain the default executive slide. For most subscription and marketplace apps here, that slide now hides the only numbers that matter.
ReadField notes
Short writing from the desk, not a content mill.
Occasional essays on Executive App Reporting Analytics. We publish when a cohort keeps tripping over the same slide.
Anatomy of a board appendix
What belongs in an app metrics appendix, what we keep deleting, and why page four is usually where honesty starts.
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Operating review cadence in Thailand
Week boundaries, public holidays, and why many Bangkok product groups run the review on Thursday, not Monday.
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Retention without the hockey stick
How to tell a retention story when growth is lumpy, seasonal, or simply not a consumer social app.
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